CHRISTINE YEE

Content Marketing. Writing. Social Media. SEO. Digital PR

Neoganda regularly submits pitches for web development projects within the mainstream entertainment industry. I provided research, ideation and writing support to help the company develop documentation and other material used to vie for a few of these opportunities. 

Project For Wes Craven Movie - My Soul to Take 

(1) True or False- Wes Craven changed his original career as a humanities professor and started in the film industry as a production assistant.

(2) What was the original title of My Soul to Take?

a. Abel’s Revenge

b. Return of the Ripper

c. 25/8

d. 7 Souls

(3) In 1999, Wes Craven directed a movie starring Meryl Streep which was a departure from the horror genre. Instead, it revolved around

a. Music

b. History

c. Romance

d. Comedy

(4) John Kenneth Muir wrote a biography of We Craven, titled: 

a. An Illustrated Guide to Horror Cinema

b. The Mind of Wes Craven

c. Horror and Paradox

d. The Art of Horror

(5) Which of the following celebrities did not appear in Scream 1?

a. Rose McGowan

b. Alyson Hannigan

c. Skeet Ulrich

d. Drew Barrymore

e. Neve Campbell

(6) True or False -The 1977 version of The Hills Have Eyes was about a family’s encounter with evil religious cult members.

a. In the Hills Have Eyes (2006), the people of the hills are

b. religious cult members

c. witches

d. cannibals

e. mutants

(7) Which of the following quotes was not said by Wes Craven?

a. Any horror element is as much psychological as special effects

b. Horror films don’ t create fear, they release it

c. It’s a boot camp for the psyche

d. I like to address the fears of my culture. I believe it’s good to face the enemy for the enemy is fear.

(8.) The original inspiration for Freddy Kruger was

a. A character from Craven’s favorite book

b. Jack the Ripper

c. An encounter with a frightening stranger

d. Charles Manson

(9) Which of the following was the first feature film directed by Wes Craven?

a. Swamp Thing

b. Chiller

c. Deadly Blessing

d. Last House on the Left

(10) True or False- Wes Craven’s early career in film involved working as an assistant editor for Sean Cunningham

(11) Which of the following actresses starred in Cursed?

a. Alyssa Milano

b. Rose McGowen

c. Fairuza Balk

d. Christina Ricci

(12) Which of the following is not true of the movie, Wes Craven’s New Nightmare?

a. Stars Wes Craven as himself

b. Johnny Depp re-emerges from the dead as Nancy’s boyfriend

c. Features Heather Langenkamp, who played Nancy in the original Nightmare on Elm Street.

d. The Nightmare movies served to protect the world from a real demon.

(13) Who did Wes Craven play in Scream 3?

a. Janitor

b. Visitor touring the studio

c. Grandfather

d. Store Clerk

(14) True or False- In the movie Brook Shields plays the monster’s love interest in Swamp Thing.

(15) The movie, Deadly Blessing involves which of the following

a. succubus

b. incubus

c. child demon

d. sorceress

(16) True or False- In the movie People Under the Stairs, the strange owners of the house hide an escaped convict.

(17) Which of these features was the second hit film directed by Wes Craven?

a. A Nightmare on Elm Street

b. The Hills Have Eyes

c. Swamp Thing

d. The People Under the Stairs

(18) Who played the vampire in The Vampire in Brooklyn?

a. Eddie Murphy

b. Robert Pattison

c. Denzel Washington

d. Jaime Foxx

(19.) The Michael Jackson scene was in

a. Scary Movie 1

b. Scary Movie 2

c. Scary Movie 3

d. Scary Movie 4

(20) Where is Elm Street located?

a. San Francisco

b. Milford Pennsylvania

c. Postsdam, New York

d. Waitsburg Washington

(21) What is Wes Craven’s production company called?

a. Craven Maddelena Films

b. Craven Miller Entertainment

c. Craven Paul Productions

d. Craven West Films

iMedia Connection/ Fox Home Entertainment - Mirrors 2 Competition

Neoganda entered an iMedia Connection competition which required the development of a new media/ tech development project that would promote the release of Mirrors2 on DVD during the Halloween season of 2010. 

The company came up with the concept of a branded chat roulette site, specifically designed for the movie. This included the following key features:

• 3 to 8 second custom interstitial videos are inserted between each user skip
• A sub nav of all the 30 to 60 second clips sit below and can be viewed at anytime
• Halloween themed design

Neoganda also wanted to include a social campaign along with their entire submission.  My role was to provide support and general management for this component. The company specified the following requirements:

SOCIAL PLAN

• Rich Media Industry Buzz
• Industry Email Blast
• Industry Blog Post about the innovation of CT in a banner
• Industry blog post on Neoganda and the thinking behind the unit
• http://www.bannerblog.com.au

Startup Segment Buzz

• http://gigaom.com/ and similar sites

Horror Blogs: How to connect with horror fans

• blog seeding and connecting with influencers

Youtube Channel

• Post 30 second clips
• Invite user to create their own clips
• Post user submitted clips from the original Mirrors
• Deleted scenes
• Junket footage
• Feature clips from DVD extras
• Mirrors (original fan mash-ups and parodies)

Facebook

• Start conversations about the story
• Cross post videos from the Youtube channel

Twitter

• Users can tweet out a bit.ly link on the site
• Add content to current Fox Twitter account. http://twitter.com/foxhomeent

Additional

• A Halloween idea to differentiate the site during a period when everyone is simply promoting a scary film.

20th CENTURY FOX, GULLIVER'S TRAVELS - SOCIAL GAME FEATURE 

Neoganda was also interested in being considered for a project offered by 20th Century Fox for the movie, Gulliver's Travels. Promoters of the film were interested in developing a compelling social feature for sites like Facebook. 

Neoganda came up with the following list of concepts.

(1)Similar game to Guitar Hero

• works like this http://www.forbiddenkingdommovie.com/game/
• use the number keys to play a song and get a score. Challenge friends to beat this score

(2) Rock Lyrics

• A line from a rock song is presented to the player. They have to guess the title
• What format is this game/quiz? Facebook app? e-card?

(3) Lilliputian Official Speaketh App

• Write a note to your friends. Translater adds "-eth" to the end of words
• Send to your friends
• Is this a third party app that lives on the Gulliver's Travel's main site? Facebook app?

(5) Building game

• based on client's suggestion (getting Lilliputian players to build something)
• they can build a battleship for example
• this is on the main site?

(6) Full page ad

• Whirlpool to Lilliput
• Ad displays a whirlpool in action which then displays the main site

7. Tourbook

• Do users turn pages by mousing over the top right corner of the book?
• Content is static
• Book lives on the main site and can be shared
• Facebook connect can pull names of friends into the book so that it can be personalized and shared

8. E-card- Upload yourself as Gulliver

• Users can upload their photo and crop out the head.
• System seamlessly masks Jack Black's head with user's image
• Send to a friend
• on main site and on Facebook page as an app?

9. Facebook app Collective game

• be able to play with your friends.

Here is the concept that I further outlined in a document that I had drafted. The contents were used within the official submission to Fox. 

Concept Summary

• The Gulliver’s Travel’s rivalry of the little people will be recreated as a social game on Facebook. Users can participate either as Lilliputians or Blefuscians to see which side can build the bigger online nation. The objective will be to recruit the most soldiers and incur the fewest number of traitors. Players will act on behalf of themselves as well as patriots of Lilliputia and Blefuscia

• Because Facebook users can actively recruit their friends which is the main goal of the actual game, this application has enormous viral potential. Participants from all around the world will enjoy playing as Lilliputians and Blefuscians.

How to Play

• Profile pictures of all players will be displayed on the interface along with other details (e.g. blurbs they write about themselves, points, status etc.)

• Players can join by downloading the app. They can also join by being recruited through a friend invitation.

• Players who download the app will be required to take a personality quiz. This will determine which side they will join.

• Those who receive an invitation to play can choose the same side as their friend. They also have the option to betray their friend and join the other side. They will be labeled as a “traitor” on the game interface.

• Players who recruit the highest number of friends will receive special rank as a “general.” These points will be displayed on their profile picture.

• Each nation will choose their princess through a voting process. Female players can opt to be considered for this voting process. Or they can decline.

• The side who gains the most soldiers through betrayals is allowed to kidnap the princess from the other side.

In the summer of 2010, I had the pleasure of working with an award winning digital creative agency in Los Angeles named Neoganda. They develop graphics, images and interactive web features for corporate brands and high profile entertainment films. 

The company was chosen to design the homepage of the Fair Game motion picture site, including a timeline of real life events spanning 2001-2007, starting with White House allegations of Iraq's purchase of uranium from Niger to build nuclear weapons to Supreme Court trials investigating the outing of CIA agent Valerie Plame.

My role was to organize the story into timeline segments and provide copy to describe the individual events. This involved:

(1) reading the script

(2) specifying key events

(3) compiling links to media articles and coverage of these events

(4) developing copy to summarize the principle events of the story

Timeline Copy and Media Links

(2001) The Niger Embassy in Rome was burglarized on New Year's 2001. A dossier surfaced in correlation with this event which implicated that Iraq had purchased large quantities of uranium from Niger.

http://www.vanityfair.com/politics/features/2006/07/yellowcake200607

(2001): [July] aluminum tubes purchased by Iraq were intercepted in Jordan by the nation's secret police.

http://www.servinghistory.com/topics/Iraqi_aluminum_tubes::sub::The_Order_And_Shipment

(2001): [September] The tragic 9-11 attacks in 2001 marked the commencement of America's War on Terrorism.

http://www.time.com/time/photoessays/shattered/

(2001): [October] U.S. and British forces launched a series of bombs in Afghanistan as a military reaction to the September 11 events.

http://archives.cnn.com/2001/US/10/07/gen.america.under.attack/

(2002): [February] Wilson arrived in Niger. During his trip, he found no evidence to support the alleged uranium sale.

http://www.globalsecurity.org/intell/library/congress/2004_rpt/iraq-wmd-intell_chapter2-b.htm

(2002): [February] Responding to a request by the Counterproliferation Division of the CIA, Valerie Plame recommended her husband, Joe Wilson as a candidate to investigate the claim that Iraq had purchased significant quantities of uranium from Niger.

http://thenexthurrah.typepad.com/the_next_hurrah/files/wilson_judgment.pdf

(2002): [March] Dick Cheney gave statements to the media affirming that Saddam Hussein was developing nuclear weapons.

http://transcripts.cnn.com/TRANSCRIPTS/0203/24/le.00.html

(2002): [September] Despite rebuttals by the CIA, Iraq's purchase of 60,000 aluminum tubes was announced through media sources as indicative of nuclear weapons development by Saddam Hussein.

http://www.mtholyoke.edu/acad/intrel/bush/wolf.htm

(2002): [December] Niger's Prime Minister publicly denied that his country sold uranium to Iraq.

http://news.bbc.co.uk/2/hi/africa/2607081.stm

(2003): [January] In his State of the Union address, President Bush announced, "The British Government has learned that Saddam Hussein recently sought significant quantities of uranium from Africa."

http://www.youtube.com/watch?v=UC1tFsGCqSU

(2003): [March] The IAEA (International Atomic Energy Agency) released the results of their analysis on the dossier which reported uranium sales transactions between Niger and Iraq. They confirmed that the documents were forgeries.

http://www.vanityfair.com/politics/features/2006/07/yellowcake200607

(2003): [March-May] The United States and the United Kingdom led a multinational force to invade Iraq.

http://www.cnn.com/2003/WORLD/meast/03/19/sprj.irq.main/

(2003): [July 6] Joseph Wilson's article, "What I Didn't Find in Africa," was featured in the New York Times

http://www.nytimes.com/2003/07/06/opinion/06WILS.html

(2003): [July 8] White House spokes person, Ari Fleischer admitted U.S. error in concluding that Iraq purchased uranium from Niger to advance their weapons of mass destruction program.

http://www.cbsnews.com/stories/2003/07/09/iraq/main562312.shtml