CHRISTINE YEE

Content Marketing. Writing. Social Media. SEO. Digital PR

The influence and power of mom bloggers cannot be denied. They write content from their own experience on a variety of different topics from food recipes, DIYs, household tips and tricks parenting advice, product recommendations and their own personal musings.

Legions of other women often find this type of content to be helpful for their own lives. Thu...

The field of cosmetic procedures is extremely competitive. High bids are placed for keywords associated with anti aging treatments like Fraxel laser and Botox. 

At Fabric, a smaller project that I managed was to create, update, optimize and test Google Adword ads for three Los Angeles physicians who specialized in cosmetic skin procedures.

Fabric Interactive was selected as one of the vendors to assist with the marketing for IKEA's Easy to Assemble web series. 

Our developers and designers worked on creating a page for the official website of the show and building a voting box feature.

Within the storyline, the characters, Illeana Douglas and ...

I initiated and developed Fabric's first internship program to help provide the necessary support for a growing set of  objectives needed for our marketingn projects. I relied on sites like Craigslist as well as referrals from our own internal team to establish a team of six interns. Additionally, I developed a work flow process which not only required the interns to perform require...

After reaching the 3000 membership mark, one of Dogasaur's main objectives was to optimize page views in order to create a lucrative, active and thriving environment for advertisers to showcase their brands on the site. 

Therefore,  engagement was very important for encouraging members to spend more time on the site and view as much content as possible when logged in. We wanted to encourage actions such as:

One of my personal passions is the idea of making the world a better place by helping people and animals in need.

As an animal lover myself, I was inspired to create a digital PR charity campaign to bring even greater awareness to the Dogasaur brand. However, due to internal  issues with the direction of the company agency I was working at, this created the i...

Rather than simply connecting with dog lovers in general, I felt it was essential for Dogasaur to go a further step beyond and connect with influential individuals within this niche group. 

Theoretical Reasoning

According to network theory, hubs serve the function of connecting the entire network. 

in social networks, hubs are equivalent to influential individuals. Connec...

White at Fabric Interactive, my main project involved growing and engaging a community of dog lovers through a start up brand called Dogasaur. When I first started, the social network commuity site had just been launched after an extensive development and design phase. Here is a more in depth overview of what I achieved for the brand while I worked on this project (March 2009- Dece...