CHRISTINE YEE

Content Marketing. Writing. Social Media. SEO. Digital PR

I joined the Urgent Content team with the main focus on managing the social media campaign for Adobe's Subscription Diaries video series.  However, this client project faced internal delays and decided to postpone their marketing initiatives.

The main project that I worked on was the social/digital PR outreach for a comedy screen writing contest held by the Allance for Family Entertainment (AFE): Search For America's Newest Comedy Writer. 

About the Alliance For Family Entertainment (AFE)

The AFE is a large coalition of U.S. advertisers who is supported by the Association of National Advertisers (ANA). Collectively, their members represent over $10 billion spent yearly on nation wide television ads. Their membership base includes the following companies.

Since 1998, the AFE has worked to help air high quality, family friendly television shows, incuding"

• Gilmore Girls
• Everybody Hates Chris
• Eight Simple Rules

Screen Writing Comedy Writing Contest

In their efforts to continue offering high quality shows that the entire family can watch, the Alliance for Family Entertainment decided to hold a contest to find a talented comedic screen writer.  

 Urgent Content was hired to help promote the contest online.  My role was to find highly targeted influencers who are connected to groups burgeoning screen writers. The main performance indictor was simply to achieve as many placements as possible across a wide reach. 

Within a time span of about one month, I worked to compile a list of highly relevant sites and blogs. I also contacted influencers within the screen writing niche who would help spread the word about the contest to their followers

SAMPLE PLACEMENTS AND STATS

Here are a few screen shot images of sample placements and stats that resulted by the October 28th deadline. 

Words Trumpet (unique monthly visitors = 1102)

Indiana Film Commission  (unique monthly visitors is 2,373,864)

Minnesota Film Commission (unique monthly visitors = 2673)

Stage 32 (unique monthly visitors = 3199)

Georgia Film Commission - Facebook Page (12,865 followers)

Michigan Film Commission - Facebook Page (7401 followers)

In the final week of the contest, the Facebook reach totaled 25,663.

According to our data collection efforts, the total cumulative reach on Twitter includes approximately 105,378 followers. In just the last week the reach was 45,684.

These numbers reflect an aggregate total. Some of these tweets did not result from UC outreach. For example, Laughspin accounted for 905 individuals. And we’ve estimated collage outreach to include 1469 followers.