CHRISTINE YEE

Content Marketing. Writing. Social Media. SEO. Digital PR

The requested offsite SEO strategies for the hair transplant site (www.dermhairclinic.com) and the cosmetic procedures site (www.finetouchdermatology.com) included:

(1) continued development of mini-sites

(2) social media

(3) procurement of quality backlinks from reputed high page ranked sites

Mini-Sites

The clinic maintained a large group of mini-sites. Here are a few examples that I created high quality content for on a regular basis:

(1) www.fuehairrestoration.net 

(2) www.acnekeloidalisnuchae.com 

(3) www.fuehairtransplant-info.com

(4) www.hairrestorationquestion.scom

The requested strategy was to create interesting content focused on the target key terms that were inherent in the url. Each post was to have a featured imagea along with  1-3 images in the body with optimized meta-data for:

(1) title

(2) description

(3) alt text

(4) image title attribute

Also since only one H1 header was allowed per page, the subheadings were created using the H2 tags to include reference to the target keyword phrases, without appearing contrived.  

Furthermore, about one out of three or four external links pointed to either:

(1) contextual content from the main site

(2) articles that lived off the main site, but which included links (to the main site)

The content body was optimized for:

(1) SEO title

(2) SEO description

(3) tags

Niche Forums

Another source of backlinks included well respected niche community sites. This included forums where hair transplant surgeons regularly post before and after patient photos of their most recent cases.

I was requested to create responses of about 300 words and to include several before and after photos to depict different angles of the final results. I also included a link at the end of the content which pointed to the patient's main case study which lived on our site. 

Here are several examples of postings that I created:

Hair Restoration Network

Hair Site

Hair Loss Help

Award Winning Participation on Real Self

Real Self is the leading community site where individuals can interact with real doctors and ask questions about  cosmetic procedures as well as skin and hair issues. I had gained a very solid working knowlege of the clinic's offerings and the general concept behind how treatments worked to create results. Therefore, I was able to answer very basic questions that did not require  high level medical expertise (e.g. drug interactions). Additionally with my background and experience in social media, marketing and PR, I was also able to function as a reliable advocate for the clinic's philosophy and methodologies. Although I could express an opinion, I always encouraged patients to consult with a physician on their particular issue. And for legal reasons,  I refrained from defining replies as absolute solutions. 

Here are several examples of responses I generated on Real Self

[ https://docs.google.com/document/d/1KhAvrfylvLNV5Ec9sTknWIGCbCMOtQ3ERS0Yq-YBihs/edit?usp=sharing ]

[ https://docs.google.com/document/d/1BbwCRHVWeSN4S35TZydjgtMCARxCUSeC3icS5KvHuNY/edit?usp=sharing ]

[ https://docs.google.com/document/d/1BbwCRHVWeSN4S35TZydjgtMCARxCUSeC3icS5KvHuNY/edit?usp=sharing ]

Due to the volume and consistency of postings that I generated, the clinic was able to rank among the top 100 physicians members the site and earn the Real Self 100 award. The first time we won this award was in 2013.  And the second time we won the award was in 2014. All the responses that were contributed to these awards were generated by me. 

Real Self 100 doctors had their photos showcased in a digital collage that was showcased in Times Square New York. 

2013 [ www.dermhairclinic.com/dr-umar-real-self-100-award-recipient/ ] 

2014 [ www.dermhairclinic.com/hair-loss-help-social-media/ ] 

Backlinks From High Page Rank Sites

One of the projects I worked on involved identifying sites with high page rank that could help serve as a source of quality backlinks to the main sites. I identified several curation sites that I carefully populated with a combination of original content that I created, as well as engaging content from other sources. 

Here is a small subset of these sites:

Pearl Trees  (PR= 6, although it used to be a PR=7) 

[ http://www.pearltrees.com/dr_u#l724 ] 

Soup.io  (PR =5) 

[ http://www.scoop.it/t/hair-loss-baldness-hair-transplants ]

Scoop.it (PR=7)

[ http://www.scoop.it/t/hair-loss-baldness-hair-transplants ] 

Pinterest  (PR = 9) 

[ https://www.pinterest.com/dru_md/ ] 

Additionally I created content for e-book creation sites. One of these included Issuu.com which has a page rank of 9. 

[ https://issuu.com/dermhair ] 

Social Media

For the hair transplant and the cometic procedures site, SEO was a top priority over social media. Our social sites were therefore focused on the clinic's content, as opposed to being heavily curated.

Based on the success of Dogasaur;s Facebook ad, I proposed a similar type of social ad aimed at men suffering from hair loss. The clinic allocated a budget og $25/ day. And from May 2013 to October 2013,  the followers grew from 1600 to 42,924. And by August 2015, the clinic had well over 100k followers. 

Twitter was used to  engage in conversations with hair loss sufferers as well as bloggers. Pinterest was used as a high PR sorce of backlinks, And Instagram was used to help showcase before and after patient images.

Here is a document with sample content

[ https://docs.google.com/document/d/110uLvRDN19QtvpTaTzrPVgOPssZugGHl-4pBStFeOZ4/edit?usp=sharing ]