CHRISTINE YEE

Content Marketing. Writing. Social Media. SEO. Digital PR

Although my focus has been on offsite and onsite SEO projects I was also given the responsibilty of managing webmasters to ensure the completion of technical tasks. 

Here are examples of technical areas that needed to be addressed. 

-  robots.txt issues causing errors being reported by tools like Bing and Google webmaster tools

-  consolidation of sitemaps from both sites (DHC and FTD) into a single sitemap for the up and coming Dr. U site.

-  multiple variations of urls being generated which were creating duplicate content issues reported by SEO tools like Google Webmaster

-  http/ https errors which resulted in about 50% of submitted urls being indexed

- conversion of the new Dr U site to the https domain

- update of the disavow list for the new site to reflect change from http to https

- transfer of old websites to subdirectories or subdomains on dru.com

- structured data errors reported by Google Webmaster Tools 

- HTML improvements reported by Google Webmaster tools

- multiple H1 tags being generated within content due to html coding error within the site's template

- missing descriptions in the head section of the page

- visibility issues due to certain pages having redirects

Project Management Duties 

I was required to keep a master spreadsheet of itemized issues and to track their progress to completion. Additionally, I opened dialogues in Basecamp to discuss pending issues that required input from the owner, or to just let him know the status of certain tasks.

Additionally, I was required to draft summary documents to describe issues to the webmaster and to also have written copies of what was described. This was followed up with phone meetings. I established two phone meetings per week. One on Monday to introduce tasks and one on Friday to mark completed items as well as pending issues.