The ultimate objective of your online campaigns, whether it's content marketing, social media, digital PR or SEO is to benefit from results. Achieving this requires a strong foundation built upon quality though processes. The following areas of my expertise can help you:
- align more effectively with the thinking patterns of your audience,
- continuously furnish the material needed for engagement and conversations
- differentiate your messaging from the rest, through a greater level of personalization
Application of Theories in Human Networks, Cognition and Behavior
Formal strategies and day to day campaign decisions require an understanding of universal principles that govern how people think, connect and what motivates them to perform desired behaviors.
This understanding, and how to apply them to real situations fosters more reliable choices and minimizes erroneous and costly errors.
I specialize in working with research supported frameworks within specific contexts to develop campaign projects in the direction of long term success.
Quick and Efficient Ideation
Unlike older paradigms in traditional marketing, today’s online digital landscape requires an ongoing dialogue. This requires a constant flow of novel, ongoing ideas to keep people interested in what you have to say and offer. There is not a lot of time to think and ponder.
A key strength I bring to the table is my mastery of brainstorming processes to generate copious amounts of effective ideas and concepts for any challenge or campaign requirement.
These ideas can always be revised, revisited, saved and catelogued. But with my help, ongoing material (whether original, curated or both) will always be made accessible to meet today;s demand for continuous content.
Additionally, I am able to apply my ideation skills to generate numerous quantities of highly natural and relevant variations of SEO keyword phrases, particular to the needs of specific user segments.
Writing, Editing and Video Conceptuals
Hand in hand with ideation is my demonstrable ability to develop original, high quality writing deliverables within a timely fashion. My writing style is clear, concise and can be easily skimmed by web readers. Users need to be able to quickly identify the information they want and understand it in order to make quick decisions.